The Things We Don’t Say

Some of the most important conversations in a client relationship don’t happen in the meeting. They happen afterwards. “I don’t think they’re going to go for this.” “I’m not sure we’re solving the right problem.” “I actually don’t like it.” “I don’t know how I’m going to sell this internally.” “I think the CEO has […]

What Makes a Client “Great” (and Why It Matters More Than Budget)

Let’s start with a myth. Bigger budget = better work. And better ways of working. It’s an easy assumption to make and one that took me a number of years to mentally separate myself from. More budget should mean more time, more thinking, more resource, and more creative freedom. More client expectations. And sometimes, yes, […]