- Spatial Design, Store Design
A Store Worth Travelling For
SuperValu Clonakilty had the opportunity to move beyond a traditional supermarket refit and create something more distinctive: a destination for fine food, discovery and local provenance. Working with the Scally family and Musgrave, TAP helped shape an experience that protects the store’s 40-year community heritage while giving customers new reasons to visit, explore and spend time in-store.
Our Approach
The strategy was built around one idea: make the care behind the food visible. Rather than applying a standard retail template, we created a series of distinctive environments that celebrate local sourcing, specialist ranges and the personality of Clonakilty itself. A vintage Massey-Harris tractor became a working display for locally grown potatoes, while Thē Säuk transformed dry goods into a richly layered spice-market experience. Street Kitchen and the Sushi Circle introduced a more global food offer without losing the store’s local character. Across the journey, clearer sightlines, strong category destinations and purposeful storytelling encourage exploration while keeping the experience intuitive, familiar and grounded in community.
The Result
The result is a more confident and distinctive SuperValu experience that gives the Scally family’s local identity space to shine within the wider brand. The refreshed environment strengthens the store’s role as a destination for fine food, local discovery and everyday connection, while creating a strong foundation for future evolution. Its impact has also been recognised by the wider industry, with SuperValu Clonakilty named a finalist in 2026 Fit Out Awards and recent Gold winner for ‘Store Design’ in the 2026 POPAI Awards.
More than a store, it’s now a blueprint for the future of food retail, blending storytelling, design, and operational excellence to set the standard for rollouts nationwide.
[ TESTIMONIAL ]
“Clonakilty’s artisan-destination concept redefines supermarket retail, blending theatrical, locally grounded hero moments with seamless operations and strong commercial uplift, creating a benchmark format that elevates SuperValu’s estate and sets a new industry standard.”
POPAI UK & Ireland
Judging Panel