Last updated: 25 August 2026
TAP (“TAP”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit wearetap.ie, contact us, interact with our content or otherwise engage with TAP.
TAP is a brand experience, strategy and design consultancy based in Dublin, Ireland.
For the purposes of applicable data protection legislation, including the General Data Protection Regulation (“GDPR”) and the Data Protection Act 2018, TAP is the data controller in respect of personal data collected through this website, unless otherwise stated.
Contact details:
TAPDepending on how you interact with TAP and our website, we may collect and process the following categories of personal information.
This may include:
When you visit or interact with our website, certain technical information may be collected automatically, including:
Further information about our use of cookies is available in our Cookie Policy below.
We may use personal information to:
Where permitted by applicable law, we may also contact you about TAP services, events, insights or other content that we believe may be relevant to you.
You can opt out of marketing communications at any time by using the unsubscribe facility provided in the relevant communication or by contacting us at [email protected].
Under the GDPR, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on one or more of the following:
Where you have given us permission to process your personal information for a specific purpose.
This may include certain marketing activities and the use of non-essential cookies and similar technologies.
Where we rely on consent, you may withdraw your consent at any time.
Where processing is necessary for our legitimate business interests and those interests are not overridden by your fundamental rights and freedoms.
This may include:
Where processing is necessary to enter into or perform a contract with you or to take steps at your request before entering into a contract.
Where processing is necessary for us to comply with a legal or regulatory obligation.
Where permitted by law, TAP may use your contact information to communicate with you about our services, insights, events, content or other information that we believe may be relevant to you or your organisation.
We may also work with carefully selected third-party providers to support our business-to-business marketing and outreach activities.
Where consent is required by law, we will obtain the appropriate consent before carrying out the relevant activity.
You can opt out of receiving marketing communications from us at any time by:
Opting out of marketing communications will not prevent us from sending necessary service-related or administrative communications.
TAP may use Sopro technology and services in connection with our business-to-business marketing, outreach and website activities.
Sopro may process personal data on our behalf in connection with these activities.
The Sopro Plugin may also use cookies and similar technologies to understand visits to our website, relate certain website activity to email campaigns, identify website sessions and measure campaign performance.
If Sopro webchat functionality is enabled, additional functional cookies may be used to maintain the webchat session.
Where required by applicable law, non-essential Sopro cookies and tracking technologies will only be activated after the appropriate consent has been obtained.
Further information about the specific Sopro cookies used on our website is provided in our Cookie Policy below.
We do not sell your personal information.
We may share personal information with carefully selected third-party partners and service providers where necessary to operate our business, provide our services, manage our website, conduct marketing activities or comply with our legal obligations.
These third parties may include:
Where third parties process personal data on our behalf, we require them to process that information appropriately and in accordance with applicable data protection legislation, including the GDPR.
From time to time, we appoint digital marketing agencies and technology providers to conduct outreach and marketing activities on our behalf. As part of these activities, personal data may be processed in accordance with applicable data protection laws.
One of our appointed service providers is:
Prospect Global Ltd (trading as Sopro)
UK Company Registration No. 09648733
ICO Registration No. ZA346877
Sopro provides digital marketing and outreach services and may process personal data on our behalf in connection with these activities.
Further information about Sopro and its privacy practices is available at sopro.io.
Sopro’s Data Protection Officer can be contacted at [email protected].
Where required, appropriate contractual and data protection safeguards are put in place with third-party processors.
A current list of other third-party processors used by TAP in connection with personal data is available upon request. To request further information, please contact [email protected].
Our website uses cookies and similar technologies for purposes including website operation, functionality, analytics, performance and campaign measurement.
Some cookies may be necessary for the website to operate.
Other cookies, including analytics, performance, functional and advertising/tracking cookies, will only be used where permitted by applicable law and, where required, after you have provided consent.
You can manage your cookie preferences through the cookie consent controls available on our website.
Please see our Cookie Policy below for further information.
Some of the organisations and technology providers we work with may process personal information outside Ireland or the European Economic Area (“EEA”).
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable data protection legislation.
Depending on the circumstances, appropriate safeguards may include:
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
When determining an appropriate retention period, we may consider:
When personal information is no longer required, we will securely delete or anonymise it where appropriate.
We take appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
However, no internet transmission, website or electronic storage system can be guaranteed to be completely secure.
Subject to applicable data protection law, you may have the right to:
Some rights are subject to legal conditions and limitations and may not apply in every circumstance.
To exercise any of your rights, please contact:
We may need to verify your identity before responding to certain requests.
If you have concerns about how TAP processes your personal information, we encourage you to contact us first so that we can try to resolve the matter.
You also have the right to lodge a complaint with the Data Protection Commission (DPC), Ireland’s supervisory authority for data protection.
Further information is available at dataprotection.ie.
Our website may contain links to websites, platforms or services operated by third parties.
TAP is not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy information provided by those organisations before providing them with personal information.
We may update this Privacy Policy periodically to reflect changes to our website, services, technologies, data processing activities or legal obligations.
The latest version will be published on our website and the “Last updated” date will be amended accordingly.
If you have any questions about this Privacy Policy or how TAP handles personal information, please contact:
TAP
