- Brand Guardianship, Brand Identity, Brand Strategy, Communications
Heralding a new age for the market leader of I.T. in Ireland
What if a rebrand represented a pivotal change in a company’s journey, allowing them to be robustly positioned in their sector and authentically live their purpose? Nostra, Ireland’s leading I.T. services provider had outgrown their identity and partnered with TAP to strategically evolve what they stand for with greater meaning and alignment to their growth ambition.
Our Approach
We immersed ourselves in Nostra’s culture, interviewing leaders and shadowing teams to understand what truly drives them: humility, purpose, and pride in service. Our design strategy translated these values into a flexible, human-centred environment layered with cues of innovation, trust, and connection. From the creation of an evolved brand identity, communications, graphics suite, vehicle livery, website design, and office branded environment, we ensured a fluent brand expression across all touchpoints.
The Result
The new brand tells Nostra’s story at every turn. Their demystification of tech, reflected in their tagline ‘Simplify Your I.T.’ has become a living ethos of how the brand is lived daily as they respond with genuine empathy like a trusted guiding partner. Nostra’s brand evolution helps them continue to innovate in the I.T. space without losing sight of their past. It is a brand where employees don’t just deliver technology solutions, they feel part of a bigger narrative. One that embodies who Nostra is today and where they are going tomorrow.
[ TESTIMONIAL ]
“The Tap team took the time to get to the core of who we are. Their workshops stimulated our team and the end brand design goes beyond our expectations to help shape us for the future. We look forward to working with them again.”
Kevin O’Loughlin
CEO, Nostra