TAP helps ambitious businesses design impactful brand futures
We help ambitious businesses create impact through strategy, design, and experience. From brand identity to digital journeys and physical spaces, we design experiences and environments that resonate deeply, inspire action, and deliver measurable business performance.
Meet the Team
A team of bold, curious, future thinking humans.
Paul Lowry
Design Director
Caroline Harty
Managing Partner
Gemma Ni Maoltuile
Business Director
Brendan Boyle
Chief Creative Officer
Jennifer Monks
Client Services Director
Elaine Merren
Senior Graphic Design
Moya Clarken
Graphic Designer
Peeraya Taechajinda O’Riordan
Visual Graphic Designer
Dorottya Peller
Interior Designer
Amy Clare
Interior Designer
Conor Dunne
Senior Experience Designer
A Wealth of Expertise
Our multi-disciplinary team of experts seek to deliver world class solutions that meet your challenges head on.
STRATEGY
Brand Strategy: Defining purpose, positioning, values, and differentiation.
Business & Growth Strategy: Linking brand to revenue, market performance, and business objectives.
Experience Strategy: Designing holistic customer journeys and touchpoints.
Innovation & Future Planning: Roadmapping, trend analysis, and future-proofing.
EXPERIENCE
Customer Experience (CX): End-to-end journeys across all touchpoints.
User Experience (UX/UI): Digital usability, interaction design, and accessibility.
Service Design: Designing processes and interactions for seamless experiences.
Physical and Digital Integration: Omnichannel experiences that connect physical spaces and digital platforms.
DESIGN
Brand Identity: Visual systems, logos, typography, colour, iconography.
Environmental & Physical Design: Retail, workplace, events, signage, spatial branding.
Digital Design: Web, app, and interactive interfaces.
Packaging & Product Design: Physical products and branded materials.
Working Across Industries
RETAIL
Retail is no longer just about shopping, it’s about storytelling. We transform stores into living, breathing experiences where brand, digital, and design converge to spark loyalty, drive growth, and turn everyday transactions into extraordinary connections.
HEALTHCARE
What if healthcare environments could heal through experience as much as medicine? We design human-centred spaces and touchpoints that calm, guide, and empower those who enter our designed spaces. Blending empathy with strategy to make care accessible, intuitive, and reassuring for every person.
HOSPITALITY
Great hospitality lingers in memory long after checkout. We craft journeys that fuse intuitive design with immersive storytelling, ensuring every detail, from welcome to farewell, makes guests feel not just served, but truly connected.
WORKPLACE
The workplace is now a culture carrier. We reimagine it as a flexible, future-ready ecosystem that inspires collaboration, attracts talent, and embodies brand purpose, proving that where we work can be as inspiring as the work itself.
Our Award Winning Work
Our work is recognised internationally, with award-winning experiences that set new benchmarks for creativity, impact, and human connection.
Strategy. Experience. Design.
