Journal

The Journal shares our latest ideas and perspectives. Exploring how strategy, design, and innovation shape the future of brand experience.

We’re excited to share that our Design Director, Paul Lowry, recently joined Jonathan Mullane from Musgrave on The Retail Tea Break Podcast with host Melissa Moore. In this episode, they discuss how understanding customer needs and aligning business objectives lead to a stronger, more consistent brand experience. They also explore the role of pilot projects and customer-centric concept stores in shaping the future of retail.
Forecourt of the Future: Watch the Webinar We hosted an insightful Forecourt of the Future webinar, exploring the latest trends shaping the evolution of forecourts and customer experiences. If you missed it, don’t worry! Enter your email to access the full webinar and discover key insights on innovation, design, and the future of fuel and convenience retail.
POPAI UK & Ireland Impact Ireland Event: Sustainability in Retail in Dublin 2024
Big News! 🏆 We’ve won an IDI Award for Universal Design! Learn more about our commitment to inclusive design and how it benefits our users.
Our Head of Digital Experiences & Creative Strategy, Julian Esposito’s Featured Article in Checkout Magazine
We’re thrilled to announce the addition of Elisa Guardabasso as our new Head of Strategic Innovation! With her extensive experience and innovative vision, Elisa is set to transform how we drive client-centered solutions.
TapCreative has been shortlisted for the prestigious IDI Awards 2024! 🎨✨ Read more about the categories we’re finalists in and what this means for us!
Discover how TapCreative’s MD, Niamh Higgins, shares insights on the future of bricks-and-mortar retailing in the face of digital disruption, featured in the Checkout Magazine Top 100 Brands 2024.
Exciting News! TapCreative has been shortlisted for three prestigious Fit Out Awards! We’re thrilled to recognise the outstanding work of our Design Director, Paul Lowry, and our innovative projects with Laya Health & Wellbeing Clinics and Petmania. Join us as we celebrate excellence in design at the awards night on 27th November!
TapCreative Wins Silver at the POPAI Awards for Petmania! 🏆 We’re thrilled to announce that TapCreative’s innovative store design for Petmania has earned us a Silver award at the prestigious POPAI UK & Ireland Awards. Competing against top UK agencies, this recognition is a testament to the impact of Irish design on an international stage. Discover how we elevated the Petmania retail experience and set a new benchmark for store design excellence.
Paul Lowry and Elaine Merren traded their desks for the stage as we proudly accepted a Graphics Award at the Creative Retail Awards in the UK for our work on the Carry Out Off-Licence brand reinvigoration. This recognition celebrates our team’s creativity and dedication to bringing impactful retail experiences to life.
Impact Ireland 2024: Shaping the Future of Retail with Sustainability 🌿 Exciting news! Our very own Paul Lowry and Julian Esposito will be sharing insights on creating sustainable shopper experiences at Impact Ireland 2024, brought to you by POPAI UK & Ireland, in Dublin. Discover how brands are transforming retail with sustainability at the forefront. If you’re a retailer, this is an event you can’t afford to miss—gain actionable insights into the future of sustainable retail and learn from industry experts. Join us in Dublin this November. All the details here.
Welcoming Fresh Talent to TapCreative! We’re thrilled to announce two incredible new additions to the TapCreative family! Jennifer Monks joins us as Client Services Director, and Julian Esposito takes on the exciting new role of Head of Digital Experiences & Creative Strategy. With their combined experience working with world-renowned brands, Jennifer and Julian are ready to help drive our creative and digital capabilities to the next level.
Big News! Double Recognition for Our Retail Design! We’re thrilled to announce we’ve been shortlisted for both the Creative Retail Awards and the POPAI Awards! These awards celebrate excellence in overall retail design and in-store experiences. Read the full story to see how we’re pushing the boundaries of retail design!
In her debut article, Maeve Larkin takes us on a journey through her first few months at TapCreative, sharing insights into the dynamic and inspiring world of creative design. With a rich background in international interior design, she brings a unique perspective— “It’s not just about creating visually stunning spaces; it’s about understanding the needs of the individuals who will inhabit them.”
On Wednesday 23rd November, we attended the much anticipated Fit Out Awards with our client Homecare Medical. We’re absolutely over the moon that we took home a much sought after award in a very competitive category.
Our October #TapTalks kicks off with an exclusive interview featuring Kevin O’Loughlin, Co-Founder & CEO of Nostra; Irelands multi-award winning, (and potentially the fastest-growing IT services company in Ireland).