- Brand Development, Store Design, Strategy
Elevating the Pet Retail Experience with a Holistic Focus to Pet Care
What if a pet store could feel like a true home for pets and their owners? Petmania, Ireland’s leading Irish owned pet retailer, partnered with TAP to reimagine its brand, stores, and customer experience. Transforming everyday shopping into a destination for care, connection, and community.
Our Approach
We immersed ourselves in the lives of Petmania’s customers, uncovering insights that shaped a revitalised brand and identity. Guided by this, we reimagined the store experience, piloting two flagship locations with bold new design and communications that set a fresh benchmark for pet retail.
The Result
The reimagined stores don’t just sell products, they create a culture of care. Customers now experience Petmania as a trusted partner, with environments that welcome, inspire, and connect on an emotional level.
By elevating the brand across every touchpoint and preparing for a nationwide rollout, Petmania has secured its place as Ireland’s leader in pet retail. Confidently redefining itself as the home of pet care.
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RESULT HEADING
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[ TESTIMONIAL ]
“Refining our branding, introducing interactive displays and making a hero of our in store services has really nailed the brief to elevate our brand beyond “just another pet store” and given us a platform to launch Petmania as the home of pet care in Ireland.”
Emily Miller
Marketing Manager, Petmania