- Brand Development, Brand Identity, Brand Storytelling, Creative Partnership
Creating a New Name in Women’s Tailoring
Tailleur is a new made-to-measure tailoring experience created exclusively for women.
Located on Pembroke Street in Dublin, the business was established to offer women the level of personal service, choice and individual fit that has long been associated with traditional men’s tailoring.
TAP was engaged to create a distinctive brand identity for Tailleur—one that would communicate confidence, refinement and modern femininity while establishing the business within Ireland’s premium fashion and tailoring market.
Our Approach
[DESIGNED FOR INDIVIDUAL CONFIDENCE]
Tailleur was built around a simple idea: every woman deserves tailoring designed for her, not adapted from tradition. We developed a brand strategy and visual identity that reflected this purpose, balancing confidence with warmth and refinement. Inspired by the precision of tailoring, the identity combines elegant typography, a restrained palette and a considered graphic language that communicates quality without feeling exclusive. Every element was designed to support the customer experience across the boutique, packaging, digital channels and communications, creating a brand that feels as personal and carefully crafted as the garments themselves.
Our Results
The completed identity gave Tailleur a confident and recognisable platform as it launched its first boutique in Dublin. More than introducing a new name, the brand established a clear point of difference within the premium tailoring market, positioning Tailleur around personal service, exceptional craftsmanship and individual expression. Designed to evolve with the business, the identity provides a consistent foundation for future growth while creating an experience that feels purposeful, contemporary and unmistakably centred on the woman wearing every garment.
[ TESTIMONIAL ]
“From the outset, they understood the feeling we wanted the brand to have – refined, feminine, elevated and confident. They translated that into a beautiful identity that feels true to Tailleur and to the women we created this brand for. Its given us a strong foundation to build from, and I’m delighted with the outcome.”
Ciara
Manager, Tailleur