Over the course of the last year, TAP has been on a journey. Not only still helping to shape award winning experiences for existing and new clients, but a transformation of our own. These types of journeys are often the hardest. Protecting the foundations of what has helped to build TAP to where it is today, whilst also looking towards the future.

And that journey started by looking at out own name and positioning. To move beyond ‘creative’ and lean into the importance of strategy, helping us to inform the experiences and spaces we wanted to design for our clients.

For that, we updated our name to TAP Design Consultancy. Underpinned with ‘Strategy. Experience. Design’. Three key disciplines that we stand behind and look to build with our clients. This ensured we could create a positioning that incorporates those core disciplines as the very building blocks to drive our clients forward into 2026 and beyond.

“HELPING AMBITIOUS BUSINESSES DESIGN IMPACTFUL BRAND FUTURES”

With all of this, we wanted to give TAP a visual identity that mirrored our positioning and more forward thinking direction. Lead out by our CCO, Brendan Boyle, and with the studio team within TAP, the team developed a design that was bolder and far more striking. But also flexible in how we could use it across all comms, including digital.

Which brings us on to our latest announcement and update, the new and improved TAP website. A place to explore not just our work, but the people behind it. Our thoughts shared through here, our new Journal. A peek into the future with our Future Series.

It presents an exciting new chapter for TAP. One that we are extremely proud of and look forward to sharing latest work, thought pieces and glimpses into the future, all here on our new site.

Watch this space for a deeper dive on the new brand narrative by Brendan Boyle and our Client Services Director Jennifer Monks will be sharing her thoughts on Adland to Brandland.